Rucci LSE is a rising UK Afro-RnB artist, often described as one of the industry’s best-kept secrets. Growing up east in London with a Nigerian heritage, he has been able to gain attention for his innovative blend of singing and rapping, catchy hooks, and engaging production. His music incorporates vibrant cultural influences and energetic beats, reflecting the dynamism of his city.
Since 2016, Rucci has honed his craft, performing at club shows, radio sets, and collaborating with influential figures in UK music. His style combines unpredictability and ambition, positioning him as an artist to watch in the evolving landscape of British music
Rucci’s breakout single, “No Rush”, produced by Dr. Vades, showcases his exemplary vocals and versatility which resulted in the track being a hit across platforms like TikTok, earning him recognition from prominent artists like Central Cee and Headie One. Its accompanying music video alternates between scenes in bustling London and the sunny beaches of Bermuda, emphasizing Rucci’s international appeal and flair for cinematic storytelling; whilst showing how Rucci champions his hometown and celebrates other cultures.