Music obsessed, Florence is a dedicated hands-on Artist Manager, A&R, and Music Consultant with over 10 years of experience scouting, developing and managing over-the-moon talented artists. Thrilled to represent incredible acts, producers & songwriters who write some of the best songs she’s ever heard, she is looking for good music that moves her and gets her straight into her feelings: an addictive vibe, powerful chords, well put together lyrics, or sometimes just a melody, as long as it makes her want to hit rewind!
Nicknamed ‘Away With The Beat’ since her school years, Florence has always had a great ear and a deep music sensibility. It’s never been about the genre, number of streams or social media following, all she sees is talent. Addicted to gigs and always on the lookout for the next big thing, she is passionate about discovering new acts especially within the R&B, Soul, HipHop & Pop scenes.
She regularly pitches songs/artists to major labels (Island, Warner, Capitol, YMU…etc), and has extensive knowledge of working at a label, and more recently in promotion (Press, Playlisting, Radio, TikTok…, ) giving her a 360° experience of the industry that she puts into play whenever she helps artists reach their music goals.
Nurturing, guiding, championing and pushing musical talents is in her DNA and by far the most precious and rewarding part of her missions. When she believes in you, the level of dedication, determination, and passion she’ll put into your career is never-ending: sky is the limit. Feel free to hit her mailbox with all the good vibes!